When it was announced that This Morning favourite Holly Willoughby and cricketing legend Freddie Flintoff would be jointly presenting a brand new sports reality series, set to air on ITV at prime-time, viewers couldn't wait to tune in.
Although, it seems as though viewers were left less than impressed with what they saw on The Games however, as figures dipped lower and lower as each nightly episode aired earlier this month.
And an inside source has exclusively told OK! that producers at ITV did not foresee the failure of the show and were instead shocked that it did not have more people at home tuning in.They disclosed: "ITV were shocked, they hoped this would be a hit but they didn't really get the right celebrities, there wasn't enough personality.
Get exclusive celebrity stories and fabulous photoshoots straight to your inbox with OK!'s daily newsletter. "They were hoping it would be a Rolex of a show but it just didn't work and they knew instantly.
Read more on ok.co.uk