HOLLY Willoughby was left baffled by intimate masks intended to "iron out wrinkles" on women's privates during today's episode of This Morning.
Earlier, the 39-year-old star took to her Instagram page to tease a segment on vaginas in today's show - and it did not disappoint.
Holly and her co-host Phillip Schofield were joined by Dr. Phillipa as they discussed the dos and don'ts of female genital care.
Holly could not hide her horror as an equally-stunned Phil got the slippery beauty fad out of its packaging, questioning how it would be applied.
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