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Highland Film Group Launches The Avenue Entertainment Distribution Division, JJ Caruth Set As President Of Domestic Marketing & Distribution

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Dino-Ray Ramos Associate Editor/ReporterEXCLUSIVE: Highland Film Group is launching The Avenue Entertainment, a new U.S.

theatrical distribution arm with industry veteran JJ Caruth as President of Domestic Marketing & Distribution. The Avenue will handle theatrical distribution of six to eight titles per year and has signed an agreement with Paramount Home Entertainment to handle Blu-ray, DVD, VOD, and Digital distribution.In her new role, Caruth will oversee the overall acquisitions, marketing and distribution strategy for The Avenue.

This role links content from filmmakers to distribution throughout the product lifecycle to maximize the commercial success of each release.

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