By Denise Petski Senior Managing Editor It’s not a big surprise, but there’s further evidence here that streaming and linear viewership are big beneficiaries of the current coronavirus crisis.
HBO has seen gains across all its platforms, according to WarnerMedia. Usage levels for HBO Now since Saturday, March 14, a week after the reality of the crisis became clear and more people began hunkering down at home, have been the highest seen since last summer, with time spent on the platform up over 40% from its four-week average.
Findings by the WarnerMedia Entertainment and Direct-to-Consumer Research Team reveal overall viewing across the portfolio, including traditional, connected devices and smart TV, grew by nearly 20% last week compared
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