has balked at a staggering demand of $22 million a year.CBS, which has aired the ACM Awards since 1998, declined to counter the $22 million demand to renew its deal, according to two individuals with knowledge of the negotiations.
The insiders said the new price was well above the previous $20 million annual price for a show that has lost almost half of its viewership since 2018.As a result of CBS’ response, Dick Clark Productions and MRC co-CEOs Modi Wiczyk and Asif Satchu are negotiating with NBC as part of a package deal that would renegotiate the network’s $60 million-a-year Golden Globes contact and extend its deal for the Billboard Music Awards, one insider said.
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