Songs for Screens: Drake, Bruce Springsteen, Dolly Parton Lead Super Bowl Ads as Brands Lean Into Familiarity
Andrew Hampp As expected, Bruce Springsteen’s rumored Jeep commercial was the big highlight of this year’s Super Bowl ad haul, with The Boss making his first-ever appearance in a commercial. His music, however, remains an advertising holdout, as Springsteen opted to compose an original score for the two-minute spot with frequent collaborator Ron Aniello rather than license one of his hits (his publisher Universal Music Publishing Group still collected a fee on the music use, however).Still, Olivier Francois, chief marketing officer for Jeep’s parent company Stellantis, was thrilled to finally team up with his white whale of all celebrity cameos.