Naman Ramachandran Video streaming giants, Amazon Prime Video and Netflix have stepped up their efforts to penetrate the Tamil-language market by announcing release of anthology films in the language by leading filmmakers.Tamil is one of the dominant film, TV and streaming markets in India and content in the language is also consumed in Sri Lanka, Malaysia, Singapore, U.K., U.S., Canada, the Middle East, Western Europe and Australia, where there are significant segments of Tamil speakers.Amazon’s “Putham Pudhu Kaalai” is an anthology of five Tamil short films featuring stories of love, new beginnings, second chances, and hope, set and filmed in the times of the COVID-19 lockdown.
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