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A Ton of New BIPOC-Owned Beauty Brands Are Coming to Sephora
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glamour.comGlamour, noting that the founders range in ages and backgrounds as well. “The criteria we used to select them wasn’t all that different from the criteria we use to select any brand that’s sold at Sephora, because we want them to succeed in our environment.” The three things Sephora considered?
Brand vision, prototypes in the works, and how passionate each of the founders are. “The things all these women have done to keep their businesses going during the pandemic is so impressive,” says Venkatesh. “It’s a great group.
I think it’ll be a really good outcome.”According to the Sephora SVP, the incubator program is already underway and founders are undergoing a vigorous bootcamp on everything from marketing and inventory planning to supply.
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