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TV Ratings Climb As People Rediscover Live Linear Viewing Amid Coronavirus-Imposed Stay At Home
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deadline.com
deadline.comBy Nellie Andreeva Co-Editor-in-Chief, TV March 8 marked the start of Daylight savings time in the U.S. Normally, the switch is associated with Live+Save Day ratings slump for the broadcast networks, especially in the 8 PM hour, as people stay outside longer.
But this year, the week of March 8 marked the turning point in the coronavirus outbreak in the U.S. when the threat became real as new cases in the country started skyrocketing and the WHO declaring the outbreak a global pandemic.
By the end of last week, most companies had instituted work from home, many schools were closed and restaurants, movie theaters and gyms started to shut down.
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