Gen Z are twice as likely to bunk off work to go to a concert than millennials
New data reveals, 43 per cent of Gen Z would give up alcohol for six months for a chance to be front row at their favourite concertA paid for ad feature for viagogo.According to a new survey, Gen Z are also twice as likely to spontaneously call in sick to work in order to go to a gig, compared to millennials.viagogo conducted the survey of 2000 adults in July 2023 in partnership with YouGov. 19 per cent of Gen Z participants said that an unmissable concert was the main reason they’d skip work at the last minute, compared to 8 per cent of millennials.The millennial label typically applies to anybody born between 1981 and 1996, while Generation Z were born between 1997 and 2012.Elsewhere, the survey revealed that 61 per cent of Gen Z participants have seen more than 25 concerts in their lifetime and while 43 per cent of them would give up booze for six months for the chance to be front row at their favourite artist’s gig.