PGA’s Produced By Conference Tackles AI and Deepfakes, Shrinking Budgets and Finding ‘That Line’ Not to Cross as a Producer
variety.comAI tools in film and TV production. That was one of the messages sent Saturday at the Producers Guild of America’s 14th annual Produced By conference in Los Angeles, featuring a daylong schedule of panels drilling down on digital disruption and other pressing issues for content producers. “I don’t know if an artist I commission is using generative AI.
I didn’treally care before, but I guess I have to care now,” said Lori McCreary, CEO of Revelations Entertainment and a past PGA president, during the hourlong “AI: What Every Producer Needs to Know” session moderated by Carolyn Giardina, senior entertainment technology and crafts editor for Variety and Variety VIP+.
Ghaith Mahmood, partner at Latham & Watkins specializing in AI-related legal issues, walked the crowd through the intricacies of where copyright protection starts and ends for content at the moment.
He emphasized that new rules of the road are likely to be established in the coming years as more than a dozen pending copyright cases wend through the federal courts. “I do think we are on shifting sands,” Mahmood told the audience at the Darryl F.
Read more on variety.com