BIA Lets Fans 'Set The Stage' With Sony Concert Series, Announces New Makeup Line
Sony Music Entertainment artists. The rap diva just wrapped the brand campaign on Monday, March 28 with an exclusive video performance of hit single, “CAN’T TOUCH THIS” on her Instagram Reels (@BIA). In partnership with Sony, BIA invited her followers to participate in the “Set The Stage” challenge, where her U.S.-based fans submitted digital art of their favorite BIA song lyrics to be featured in her final performance video.