‘30 Minute Meals’ Producer Switchblade Rebrands As Intentional Content; Ups Sean Lee To Partner
EXCLUSIVE: Emmy-winning Switchblade Entertainment Group, producers of Rachael Ray’s signature 30 Minute Meals, has rebranded as Intentional Content, and has elevated Switchblade EVP Sean Lee to partner in the company. First up, as Intentional, the company will soon announce two new series in the home space for A+E, set to air in 2022.