‘Big Brother’: Being ‘Intelligent,’ ‘Upmarket’ Key to Revival’s Success, Says ITV Content Chief
Naman Ramachandran Kevin Lygo, managing director, media and entertainment at ITV, has revealed what he thinks are the key ingredients to the success of the upcoming revival of “Big Brother” on the U.K. commercial broadcaster this fall. The British version of the iconic reality TV series is set to return to screens this year after what will be a five-year hiatus on network ITV2 and streaming platform ITVX. From its launch in 2000 until 2010 the show aired on Channel 4 before moving to Channel 5 in 2011. It ran there for seven years until Channel 5 finally retired the format in 2018. Speaking to the media during an earnings call after ITV declared its 2022 financial results, Lygo said: “The key to ‘Big Brother’ is to keep it like it was in its golden period – to have it more interesting, intelligent, upmarket etc. than other reality shows. It’s a great addition to have in the autumn [fall] period.”