Rome MIA New Chief Gaia Tridente on Boosting the Curated Content Market’s International Standing
Nick Vivarelli International Correspondent Rome’s innovative MIA market dedicated to international TV series, feature films, and documentaries kicks off its eighth edition Tuesday, headed by new chief Gaia Tridente, who has added an animation section and been busy raising the curated mart’s international profile. The Oct. 11-15 MIA mart – its acronym stands for the Mercato Internazionale Audiovisivo or International Audiovisual Market – this year is positioned prior to the Mipcom content market and conference that runs Oct. 17-20 in Cannes, since Mipcom has shifted its dates back. But this non-voluntary repositioning has not impacted the number of registered MIA attendees, which is up more than 12% compared with past editions. More than 900 international industry execs are registered for the boutique event being held in central Rome’s Palazzo Barberini, which is Italy’s National Ancient Art gallery that during MIA doubles as the market’s hub where company stands are set up amid Renaissance and Baroque masterpieces. Screenings are held in a nearby state-of-the-art multiplex.