New York Times Ends Partnership With Apple News
adding new subscribers a key business goal, said Apple had given it little in the way of direct relationships with readers and little control over the business. It said it hoped to instead drive readers directly to its own website and mobile app so that it could “fund quality journalism,” said a piece posted to the Times’ website.The piece also cited an employee memo from Meredith Kopit Levien, chief operating officer, that said, “Core to a healthy model between The Times and the platforms is a direct path for sending those readers back into our environments, where we control the presentation of our report, the relationships with our readers and the nature of our business rules.