James Rooke Named President, Comcast Advertising
Brian Steinberg Senior TV EditorJames Rooke, a cable-industry veteran, has been named president of Comcast Advertising, the ad-sales arm of Comcast Corp. He will replace longtime chief Marcien Jenckes, who has taken a new role overseeing a new streaming joint venture for Comcast and Charter Communications.In his new role, Rooke will oversee operations of ad-sales and ad-tech businesses of Effectv, FreeWheel and AudienceXpress.