Digital Marketing Execs Discuss Changing Ad Marketplace
Natalie Oganesyan editorConsumers are increasingly turning toward connected television streaming platforms, thereby transforming the landscape of TV advertising, and the ways marketers and storytellers reach target audiences.As part of Variety’s Streaming Room series, presented by software company The Trade Desk, Variety interim editor-in-chief Cynthia Littleton, and deputy awards and features editor Jenelle Riley moderated a conversation on the future of connected TV advertising and storytelling.