Positive COVID-19 Messaging on TV Can Persuade Resistant Viewers, The Protective Coalition Says
Natalie Oganesyan editorPositive TV messaging about coronavirus safety protocols and vaccines in both scripted and unscripted series can help save lives by persuading ambivalent and resistant viewers to follow recommended public health guidelines, according to a virtual panel discussion presented by USC Annenberg Norman Lear Center’s Hollywood, Health & Society, in partnership with the WGAE and WGAW, on Wednesday.“Depicting behavior that can be modeled and ways to talk about prevention and protection, without getting into fights about masks, can raise awareness and encourage safer practices,” said Kate Folb, director, Hollywood, Health & Society, during a virtual panel discussion on how Hollywood projects can present and promote safe