Viacom18 Wins Digital, TV Rights to India’s Home Cricket Matches for Estimated $720 Million
Naman Ramachandran Billionaire Mukesh Ambani’s Viacom18 media conglomerate has won both digital and TV rights for India’s domestic cricket matches for five years from Sept. 2023 to March 2028. The rights do not include the Cricket World Cup later this year, which are held by Disney Star.