Amazon Studios to Promote ‘Air’ with Multi-City Activation Featuring Sneaker Culture Icon Jason Markk – Film News in Brief
Amazon Studios is taking to the streets to promote Ben Affleck’s “Air,” which chronicles the beginnings of the iconic Air Jordan sneaker brand. The studio has teamed up with iconic sneaker culture icon Jason Markk to host a multi-city consumer experience, dubbed “Fresh Air,” which ties into the film’s social campaign, “A shoe is just a shoe until I step into it.” The activation will see guerilla street teams flood U.S. cities including Los Angeles, New York, Miami and Chicago, in a unique opportunity to bring together sneakerheads and celebrate the culture and history of the sneaker community. The street team will also have a presence at the Jason Markk flagship store in L.A.