For Distributors, Exhibitors and Festivals, Virtual Cinema Is Here to Stay
Ed Meza @edmezavarVirtual cinema platforms that sprung up in response to the challenges posed by the COVID-19 lockdowns are set to remain a part of the landscape after theaters and film festivals reopen.That was the consensus of participants taking part at an IFFR Pro conference on the growing possibilities for film distribution at the Rotterdam Film Festival on Tuesday.Wendy Lidell, senior VP at Kino Lorber, joined Eve Gabereau, founder of London-based distrib Modern Films, producer Mynette Louie (“Swallow”) and Jovan Marjanović, the Sarajevo Film Festival’s head of industry, for the talk.Lidell said exhibs would continue the practice in view of the fact that so many theaters had already launched their own platforms.