Cairo Film Festival’s TV Pitch Market Targets the Streamers Disrupting Egyptian TV
Ann-Marie Corvin With the success of Netflix’s Egyptian horror series “Paranormal” and a slew of streamers such as Viu and OSN seeking locally produced originals, the TV market in Egypt is set to undergo rapid change.In response, Cairo International Film Festival’s TV Pitch Market, part of the festival’s Industry Days program and now in its second year, joined forces with Middle East Media Initiative (MEMI) to shape 11 TV projects into a “pitchable” form this week.MEMI, a University of Southern California-based exchange program backed by the U.S.