Gaming Giants Like Activision Blizzard, Riot Bet on Esports’ TV Prospects
Jennifer Maas TV Business WriterEsports is the biggest opportunity in TV that nobody’s talking about — yet.That’s the view from video game industry veterans who see esports — or the exploding world of live video gaming competitions, complete with crowds of virtual fans cheering them on — as poised to explode in the coming years.Riot Games and Activision Blizzard are among the gaming giants making big investments to juice the burgeoning market for esports TV rights deals. A new round of consolidation and fresh capital coming into gaming, as evidenced by Microsoft’s pending $69 billion acquisition of Activision Blizzard, will raise the stakes, as esports content is a clear growth engine for gaming.“We don’t necessarily see obstacles in front of us — we see opportunity,” Brandon Snow, head of Activision Blizzard esports, tells Variety.