Amazon Plans to Tap ‘Thursday Night Football’ Talent for ‘Black Friday’ Game Commercials
Brian Steinberg Senior TV Editor When Amazon’s Prime Video streams a new “Black Friday” NFL game later this year, viewers won’t be greeted solely by a live match. The company plans to offer commercials featuring its talent around the event, according to Danielle Carney, who heads up NFL sales for Amazon. During remarks made at an industry conference, Carney envisioned different “talent” being tapped to talk to viewers about possible buying opportunities.