Barbie Fever Hits U.K. With Pink Buses, Taxis and London Landmarks
K.J. Yossman The world’s best known fashion doll is bringing some of her trademark pink vibes to London ahead of the “Barbie” movie’s European premiere on Wednesday. Warner Bros. Pictures have “pinkified” London’s iconic buses and black cabs with full wraps advertising the film, which stars Margot Robbie as the eponymous doll and Ryan Gosling as her on-screen boyfriend Ken, as well as displaying posters on billboards and at subway stations. The cast of the film are also set to light up London’s landmarks in pink on Wednesday evening at 9.30pm local time following the film’s premiere in the city in what Warner and tourist body Visit London promise to be “Barbie’s best day ever.”