Roku Hires Funny Or Die Branded Entertainment Team, Launches Ad Content Studio
Todd Spangler NY Digital EditorRoku has formed what it says is a full-fledged branded-content and advertising studio, after inking a deal with digital comedy producer Funny Or Die to hire several FOD execs and employees.Roku entered into an agreement with Funny Or Die’s branded entertainment division under which about a dozen of the company’s branded content team members will join Roku. Financial terms of the acqui-hire pact weren’t disclosed.FOD personnel joining Roku include Chris Bruss, previously Funny Or Die’s president of digital content and head of its Gifted Youth commercial production company, who will lead the new studio.