O2 to give millions of customers 'free' and 'automatic' upgrade to help tackle fraud
dailyrecord.co.ukO2 has announced the rollout of complimentary anti-scam caller identification for millions of its customers.The telecom giant confirmed this new technology will bolster customer confidence by ensuring they know who is on the other end of the line.
The service, which is being introduced automatically to O2's consumer pay-monthly and business customers, will initially be available to Android smartphone users.This feature is designed to act as an anti-fraud measure, verifying the identity of the calling company before displaying their information.
There are currently plans to extend it further in the months ahead. Murray Mackenzie, Virgin Media O2's Director of Fraud, commented: "As part of our relentless efforts to stop the scammers, we're rolling out next-generation caller ID to provide our customers with reliable information about who is calling before they even pick up the phone", reports Birmingham Live.He added: "By giving them confidence in who is calling and why, customers will be better able to spot fraudulent call attempts and ensure they're only speaking to people and organisations they want to.
With more than a hundred major UK businesses already signed up to the service, this free feature will help give our customers greater peace of mind." Join the Daily Record's WhatsApp community here and get the latest news sent straight to your messages. Meanwhile, Kush Parikh, President of Hiya, said: "O2 is leading the way in revitalising the value of the mobile phone call experience."Offering a free anti-scam solution is the response that every carrier in Europe should be taking, as it is the only way to ensure that all subscribers are protected without leaving coverage gaps that fraudsters can exploit.
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