Endeavor China Appoints Sum Huang as New CEO
Rebecca Davis editorEndeavor’s China subsidiary has appointed Sum Huang as its chief executive, the company said Tuesday.Huang was most recently the co-founder and partner of Shanghai-headquartered content provider XG Entertainment, which raised capital from Alibaba CICC and YF Capital during his tenure. He helped the company build its content development and production business, produced live concerts, and established a branded content team that formed a TikTok-based multi-channel media business.“Sum’s entrepreneurial background and deep understanding of media will help us enhance the strong offering we’ve built across entertainment, sports and fashion in China and APAC more broadly,” said Endeavor president Mark Shapiro.