How Movie Theaters Are Embracing Taylor Swift’s ‘Eras Tour’ Extravaganza: Axing No-Cell Phone Rules, Rushing $1.5 Million Renovations and Merch Galore
gasp — even use them for Taylor Swift‘s “Eras Tour” concert film, which premieres in theaters on Friday. “We want you to take selfies and pretend like it’s a concert,” he says. Swift, too, has encouraged her fans to treat the big screen extravaganza like it’s another stop on her record-breaking, sold-out stadium tour.