Kanye West is following in the family's footsteps. Via Yeezy, his company, the rapper has filed trademarks to get in on the beauty and fragrance world, TMZ reported on Sunday.The paperwork states that Kanye wants Yeezy to cover makeup, false eyelashes, facial masks, nail polish, moisturizers, bath gels, body oils, shaving cream, hair care products and perfumes, along with some hygienic products like toothpaste and deodorant.
TMZ says he will be dabbling in scented pine cones and aromatherapy pillows, too.Kanye's family members are behemoths in the makeup business.
His wife, Kim Kardashian West, has a successful beauty line called KKW. Kylie Jenner, Kanye's sister-in-law, also has her massively successful Kylie's Cosmetics line (which.
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