Easy commute! Jason Alexander teamed up with Tide for his first project amid the pandemic — and the Super Bowl commercial just so happened to film right in his neighborhood.Stars at the Super Bowl Through the Years “That was one of the calls where you go, ‘Oh, this is going to be fun.’ Before I even saw what they had in mind, my little team said, ‘It’s a Tide commercial.’ I went, ‘Let’s do it.’ It’s such a crazy concept.
It was really unusual to do,” the Seinfeld alum, 61, exclusively told Us Weekly.Alexander stars in the 60-second ad as a teen’s hoodie, which gets dirtied up and thrown around.
The actor took “hundreds and hundreds of photographs making faces” for the computer-generated imagery to promote the new Tide Hygienic Clean
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