French Open Will Help Warner Bros. Discovery Broaden Sports Offer
variety.comBrian Steinberg Senior TV Editor Warner Bros. Discovery is suddenly seeing red — clay, that is — in its bid to build out its sports portfolio.
A new ten-year pact for the U.S. rights to televise the French Open valued at $650 million is seen as a means of offering a greater variety of sports to viewers across both the company’s linear cable networks and its streaming Max hub, according to the executive who oversees the company’s sports division. “Our strategy is really about premium sports on TNT,” says Luis Silberwasser, chairman and CEO of TNT Sports, during an interview. “We don’t try to do every sport and focus on quantity.
We are really focused on quality, and bringing our viewers, our fans, a premium sports experience and content that is different from what they can see on other channels or networks or companies.” Warner Bros.
Discovery has worked in recent years to gain more sports heft. The company has added NHL games and NASCAR races, and, more recently, agreed to sublicense two CFP games from ESPN.
Read more on variety.com