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Nellie Andreeva Co
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LIFT
Nellie Andreeva Co
Commercial Shoots Start To Pick Up As Restrictions On Film & TV Productions Begin To Lift
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deadline.com
deadline.comBy Nellie Andreeva Co-Editor-in-Chief, TV The commercial industry never stopped once the coronavirus pandemic hit and TV and film production shut down.
As people hunkered down under stay-at-home orders amid skyrocketing numbers of infections and death, commercial endorsement agents were flooded with requests as major brands had to pivot quickly and change their messaging with ads appropriate for the health crisis and the country’s collective state of mind.
The initial demand was primarily for voiceover work as brands relied on stock footage for spots expressing gratitude to medics and first responders battling the pandemic.
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