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Broadway’s Hottest Marketing Tool: Streaming Shows

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variety.com

Gordon Cox Theater EditorShould we go to a Broadway show tonight, or should we stream it?That’s a question that people could be asking about more than just “Hamilton” when Broadway gets back up and running.

If all goes according to producers’ plans, then by the end of the year, filmed performances of three current shows — “Hamilton” on Disney Plus, “Diana” on Netflix and “Come From Away” on Apple TV Plus — will be available to stream at home while the live productions are running on Broadway at the same time.The situation represents a marked shift away from the old thinking that films cannibalize sales of the stage properties that inspired them — a change that had been happening gradually over the past decade but has been accelerated by.

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