Billie Eilish‘s upcoming album Happier Than Ever won’t be released for a few more days, but it’s already breaking records!
Apple Music has announced that the album has become the most pre-added album in Apple Music history with over 1,028,000 pre-adds.
Pre-adds allow fans to get the music as soon as it is released and the company says “fans that pre-add albums on Apple Music are 4.2x more likely to listen to new releases during release week with 2/3 of listeners revisiting the album that same week.” Billie‘s debut album When We All Fall Asleep, Where Do We Go?
previously held the record and then it was beat by The Weeknd‘s After Hours album. Now she has the record again! Billie chatted with Apple Music’s Zane Lowe to discuss the
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