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Amazon Prime Video & SXSW To Stream Content From Coronavirus-Cancelled Festival; Jennifer Salke Explains

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deadline.com

By Mike Fleming Jr Co-Editor-in-Chief, Film Amazon Prime Video and SXSW have teamed to launch Prime Video Presents the SXSW 2020 Film Festival Collection.

Eyed to go live later this month, the initiative was hatched as a way to give exposure to films slated to premiere at the Austin-based festival before their red carpet hopes were dashed when the festival got canceled because of the coronavirus pandemic.

Filmmakers are being invited to have their work premier exclusively for 10 days in the U.S. on Prime Video. A fee of an undisclosed amount will be paid to the makers of each film and the filmmakers don’t have to opt in; those looking to monetize their projects with theatrical or other VOD deals will likely demur.

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