Disney Wants Advertisers to Buy Hulu, TV Networks Together
Brian Steinberg Senior TV EditorWhile some other TV companies are trying to get advertisers to spend on the programs they may or may not have in the fall, Walt Disney hopes to interest sponsors in what it can do for them no matter what happens in the near future.The company has in recent days been making presentations to advertisers and media buyers that not only talk about opportunities that may arrive should production and live sports resume in coming weeks, but also what Disney has been able to do for clients as the nation has been strangled by the effects of the coronavirus pandemic.“Things are a little bit different now, and you have to show that,” says Rita Ferro, president of Disney Advertising Sales, in an interview.