Olympic Snowboarder Scotty James Joins X Games as Investor and Brand Advisor (EXCLUSIVE)
Jennifer Maas TV Business Writer The X Games is welcoming one of its alums into the corporate fold: snowboarder Scotty James has joined the company as an investor and a brand advisor. While James is still scheduled to compete in X Games Aspen Men’s Superpipe competition in 2024, and beyond, he will now also “liaise with X Games on how to continue to strengthen the competition moving forward and serve as a brand steward to build the X Games business and external X Games partnerships.” Founded in 1995 by ESPN, the X Games’ controlling stake was old to MSP Sports Capital last October, with the new parent company committing to expanding digital livestreaming of the event. The upcoming 2023 games are set for July 21-23, with coverage to be broadcast on ESPN and ABC.