New Order talk their current tour during SXSW keynote: “It’s like having a party and the drug is music”
Bernard Sumner, Stephen Morris, and Gillian Gilbert of New Order spoke today (March 15) at this year’s SXSW and discussed becoming musicians, the evolution of their sound and growing up in Manchester.The trio were keynote speakers at the annual tech and marketing festival, in conversation with Will Hodgkinson, rock and pop critic of The Times. Andy Burnham, Mayor of Manchester, introduced the keynote, calling New Order “the ultimate Manchester band” before adding that it was “a big statement”.The band kicked off their chat by discussing how they weren’t necessarily “anti-musicians” but they were “anti-success”, with Sumner pointing to growing up working class before “punk came along” giving him the chance to express himself, without being a virtuoso. “I didn’t want to be famous, I didn’t care about that at all.