Hungary Launches Three-Pronged Attack on International Market
Nick Holdsworth Csaba Káel, head of Hungary’s National Film Institute (NFI), hopes to emulate an 18th century Magyar hussar hero at this year’s Berlinale European Film Market. Swashbuckling Count Andras Hadik occupied Berlin for one day in 1757 — in return for 300,000 silver thalers, left without destroying the city. Hadik’s adventure is the subject of one of the films the NFI will be marketing at the EFM. Káel plans to spend more than a day in Berlin, but also hopes Hungarian producers will leave with handsome sales ledgers after the market — without having to raise a ransom, like the handsome hussar. It is the first EFM for the NFI, since it was established in 2020, just as the pandemic hit, closing down the Berlinale’s market until this year.