Generation Now, Home to Jack Harlow and Lil Uzi Vert, Extends Deal With Atlantic Records (EXCLUSIVE)
Jem Aswad Senior Music EditorGeneration Now, the Atlanta-based label imprint founded by DJ Drama, Don Cannon and Leighton “Lake” Morrison, has extended its joint venture partnership with Atlantic Records. The partnership launched in 2015 and labels have launched the careers of Jack Harlow, Lil Uzi Vert — who collectively have achieved a whopping 30 billion-plus streams globally — and many others.