Take-Two boss says AI’s role in game development will be limited
Take-Two CEO Strauss Zelnick has claimed that although he remains “enthusiastic” by the prospect of AI, it will not be able to replicate the “genius” of human game developers.While fielding questions from investors, Zelnick was asked how Take-Two — the publisher behind the likes of Grand Theft Auto, Borderlands and Civilization — plans to utilise artificial intelligence within game development.Although Zelnick described the publisher as a “leader in [AI space]” and said he was “pretty enthusiastic” about the technology, he views AI as serving a limited function (via PC Gamer).“While the most recent developments in AI are surprising and exciting to many, they’re exciting to us but not at all surprising,” shared Zelnick. “Our view is that AI will allow us to do a better job and to do a more efficient job, you’re talking about tools and they are simply better and more effective tools.”Zelnick explained that in this capacity, AI will make creating games “a whole lot easier and more efficient” for developers.