Music NFT startup HitPiece relaunches with artist partners months after being labelled a scam
The Beatles, Taylor Swift, and Bob Dylan, as well as smaller, less established acts.HitPiece relaunched last week with new artist partnerships and industry ties, moving out of its test beta stage. According to founder Rory Felton, the brand has signed deals with young artists and producers, including producer ATL Jacob and rappers and singers Lil Gnar and Lil Gotit.In an interview with Input, Felton said HitPiece’s initial launch earlier this year had occurred before he had secured “the proper guardrails in place around the product, which led to miscommunications and challenges that happened”.