‘Unfrosted’ Review: Jerry Seinfeld Directs and Stars in a Biopic of the Pop-Tart. It’s Based on a True Story, but It’s Knowingly Nuts
Owen Gleiberman Chief Film Critic “Unfrosted,” the first movie directed by Jerry Seinfeld (who also stars in it), is an agreeably flaked-out piece of surrealist vaudeville. It’s a comedy about the creation of the Pop-Tart, back in 1963. That makes it sound like part of the new wave of mass-market product biopics — movies like “Flamin’ Hot” (about the creation of Spicy Cheetos), “Blackberry” (about the invention of the smart phone), and the one I think of as the “Citizen Kane” of the genre, “The Founder,” with Michael Keaton as Ray Kroc, the man who changed the world by taking over and franchising McDonald’s.