Little Simz renews AWAL deal
Kobalt’s AWAL recordings division has renewed its artist services deal with Simbi Ajikawo, aka Little Simz, and her label Age 101. The agreement covers global marketing and promotion, digital and physical distribution, campaign coordination, A&R support, sync licensing and brand partnerships.“Simbi is a multi-talented creative force – rapper, songwriter, performer, producer and actor – and as an artist with a singular vision for her career, she is a perfect artist for the AWAL model”, says the Kobalt division’s President Paul Hitchman.“It has been hugely rewarding for the AWAL team to be involved in her growth as an artist over the last few years”, he goes on.