K-pop agency JYP Entertainment announces plans to reduce environmental impact through digital-only album releases
JYP Entertainment, the agency behind K-pop acts TWICE, ITZY, Stray Kids and more, plans to begin releasing digital-only albums in an effort to reduce its environmental impact.This is according to the agency’s 2021 ESG (environmental, social, and governance) Report, released earlier this month. In it, JYP Entertainment says that the company is currently looking into reducing waste associated with physical album purchases by digitally distributing songs, behind-the-scenes content, lyric and photo books instead.Fans purchasing albums from the agency in the future will only receive physical photo cards while being granted access to all other included material through QR codes and NFCs.