Amazon Music Launches Latin Rap Campaign ‘Hip-Hop X Siempre’ With Fat Joe, Eladio Carrión, N.O.R.E and More (EXCLUSIVE)
Thania Garcia Latin hip-hop found its footing in the bicoastal stomping grounds of the East and West Coasts where Spanglish-speaking communities were influenced and surrounded by urban rap and trap. Today that reach is much more global with booming subgenres extending beyond the United States, into Mexico, Puerto Rico and all the way down to Argentina. Amazon Music wants to showcase Latin rap’s growth and multicultural evolution by interviewing and spotlighting its most influential pioneers for hip-hop’s 50th anniversary with the new “Hip-Hop X Siempre” campaign. With visuals designed by Puerto Rican artist COVL, “Hip-Hop X Siempre” invites audiences to explore the intersection between Spanish language hip-hop with unique programming and editorial content including an Amazon Original by Eladio Carrión, and new playlists like “Hip-Hop x Siempre,” “Sin Filtro,” “pov: ur hyped,” “Puro Trap,” and “Puro Rap.”