Lara Cohen, Who Led Twitter’s Celebrity and Influencer Team, Joins Linktree as VP of Partners and Biz Dev (EXCLUSIVE)
Todd Spangler NY Digital Editor Lara Cohen, after exiting Elon Musk’s Twitter last fall, is joining Linktree as VP of partners and business development. At Linktree, Cohen will oversee business development, strategic partnerships with tech platforms and the company’s community of creators across entertainment, music and other verticals. She reports to Linktree president Mike Olson. Cohen previously was Twitter’s global VP of partners and marketing, in charge of the group that worked to support celebrities and influencers on the platform. While at Twitter, she led activations including the iconic Ellen DeGeneres selfie at the 2014 Oscars and the #TweetItInto existence campaign. Cohen announced her departure from Twitter on Nov. 7, 2022, a little over a week after Elon Musk closed his $44 billion deal to acquire the social network.