New York Mets Tap Range Media Partners for Marketing Refresh, Content Play
Matt Donnelly Senior Film WriterA team of agencies led by Hollywood shop Range Media Partners is stepping up to the plate to make the New York Mets relevant to younger, diverse audiences.Steve and Alexandra Cohen, who purchased the team last year in a deal valued at $2.4 billion, made the move to bring their “progressive vision for the organization to life as it intersects with popular culture and innovative digital technologies,” an announcement said.Range work with agencies 4Front and Base Design to update the Mets brand identity — which includes all visuals surrounding the team including fonts and logos, outdoor advertising and digital presence.